The Dark Cliff Identity

Recently we let you know that Forty, a local marketing agency, created the new identity for Dark Cliff, and we could not be more proud of our new look.

Forty has generated a terrific blog post explaining more of the process they went through to help create our new look. Here is an excerpt:

“Rather than just drawing up a stereotypical logo with ghosts and ominous fonts, we wanted to tap into what makes the company unique and create an emblem that tells their story.

Dark Cliff wanted their logo to be immediately evocative and make people ask questions.”

We are really proud of the new look, and anticipate more work with Forty in the future to continue to grow the Dark Cliff identity! You can Forty’s article in its entirety here: “Dark Cliff’s super(natural) new logo”